The reason why this was so exciting for me, was that it is a thrill to see a company that is offering what amounts to custom plus size coats at affordable prices.
And these are not just any coats. The coats that were presented were well made coats in a variety of styles, colors and fabrics, from boiled wool to faux rabbit.
Here are some pics of the debut collection.
I am diggin them. I feel like there was something for every woman's style and more importantly, her shape.
Of course, we fashion bloggers being who we are, the girls made sure that the company reps knew that for future collections, we need even more colors and even more patterns (uh you know i love my leopard!!!).
They assured us that they would take all of those suggestions to heart and that this is just the beginning.
The company behind thw brand, AUI has been making coats for over 50 years. They have spent a couple of years conducting research and product development and the end result is their new fashion "matching system".
How it works:
Just As U Are will not use size numbers but your own body dimensions to help you select the perfect coat.
You enter your measurements (if you don't have a tape measure, you can soon request one for free!)
Their system will then match your body dimensions to their coat inventory to show you which coats would fit your body the best.
They are also planning to add a Virtual Dressing Room with a representation of your body (based on your measurements) so that you can "see" how it will look on you.
Isn't that cool?
I can't wait to get one!
Photos on this post from: LucasPictures
More photos from the PMMC Just As U Are Launch and from the afterparty/Marie Denee birthday celebration are on my facebook page.